In 2011, TBS celebrates its 60th anniversary. This year also marks the commencement of digital broadcasting in Japan.
TBS began life 60 years ago as Radio Tokyo. All of us in Japan have come a long way since then, and our company has changed a lot. But one thing has not changed: our dedication to "becoming the best and not the biggest broadcaster"
Sixty years is also the length of the Chinese sexagenary cycle, or the "Ten Heavenly Stems and the Twelve Earthly Branches." In other words, this anniversary marks a new birth or starting point. We at TBS have decided to use this opportunity to reexamine our roots as a company that cares deeply about people. That's why we've launched the TBS Heart Project, a campaign that invites listeners and viewers to submit drawings of any kind of heart they choose, which we will use to design one large heart logo. This spring, we will begin rolling out programs and events that highlight our desire to win the hearts of our viewers and listeners by creating quality programming and content.
At the same time, to fulfill our mission as a news organization, we are dedicated to offering our viewers and listeners the most accurate and highest quality information possible from an array of different viewpoints and perspectives in a compelling and appealing range of formats.
At TBS we feel strongly that all our employees are members of the same team. Together, in this spirit, we will strive to increase our corporate value as a broadcaster and to consolidate the overall strength of the TBS brand, while maintaining our commitment to creating quality content庸rom news and entertainment to culture and lifestyles葉hat resonates with consumers and shows how much we care about people.
You can expect a lot from TBS in the years ahead.
Tokyo Broadcasting System Holdings, Inc.
Tokyo Broadcasting System Television, Inc.
Toshichika Ishihara, President
